Would Ramón Gerardo Antonio Estévez have played the US president?

I was watching a quiz show earlier when there was a question on Emilio Estevez (whom i'd never heard of)- 'Who is the famous father of actor Emilio Estevez?'- the answer was Martin Sheen and I remembered seeing him on a chat show talking about how he had changed his name a while back. But I thought if his son has taken his real surname Estevez, why had he changed his name, as it's a perfectly interesting, attractive and glamourous sounding surname- unlike mine (Hancocks). I then read that his real full name is Ramón Gerardo Antonio Estévez and that he changed it to avoid being type cast as ethnic characters. It totally made sense becaue hearing his real name didn't suit his persona atall- it didn't suit his brand. I realised that a stage name is like a brand name. Martin Sheen couldn't say powerful, white, American, good-guy any better and as a result he has played US president more than once as well as other athorative characters.

A recent advert for Aviva asked 'Would Walter Willis be the leading man in a movie?'- the answer is probably not but Bruce Willis would be! As with Marilyn Manson- would Brian Warner become a terrifying heavy metal super-star?

There are the many more obvious examples of stage names which create a brand- from 50 Cent and Snoop Dogg to Dita von Teese and of course Jordan.

And 'Jordan' is the perfect expample of how changing a brand name doesn't always work- as Katie Price is just as hated by the public! Maybe if she changed her name to Dita von Teese's real name, Heather Sweet she might get somewhere...