Vitamin Water Flavour Creator

Vitaminwater is letting the fans decide its next flavour through the launch of their Flavorcreator application on Facebook. Its the first time that fans of Vitaminwater can come together to create the next flavour by voting for their favourite on facebook. The application also lets fans choose what vitamins they'd like the drink to have, and to help them decide there's a series of games that involve vitamins.

Vitaminwater enthusiasts will have the opportunity to name the flavour, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater.

This is just one if the increasing number of advertising campaigns that use facebook to reach consumers. I think it's a good idea getting the fans involved but the application was quite complicated to use and I got bored very quickly. Perhaps if I was a vitamin water fan id have had more patience. With nearly 200,000 users and many discussion boards it's definately got a lot of people talking. I think the idea of it is a good one (very similar to Walkers crisps recent campaign but online) but it could have been done a lot better.  

Family Fridge

I watched 'Dragon's Den Online' the other night and one entreprenaur was trying to get an investment for his website: Family Fridge. I was interested to check out the website as it sounded just like another social media website, very similar to facebook, but attempting to be different to attract different people. I struggled to see why anyone would bother to sign up to this website when most peopl are already on facebook.

 After visiting the website and viewing a tutorial. I'm not sure if there is much that is uniquely different about it. Most features that it offers are already available on facebook like photo sharing and advertising events to friends. It also has a 'notebook' which seems to be just a different name to what is known as your 'wall' on facebook but is shared by family members- so a bit more like updating your status on facebook- all of your freinds or family members. There are a couple of features that Family Fridge offers that facebook doesn't. There is a calender where you can add appointments like dentist and doctors appointments to remind family members- a useful tool for mums trying to organise the family, and there's also a 'Gift List' feature where users can make a list of gift's they would like for birthdays and christmas.  This is quite a good idea for teeneagers and those who are hard to buy for. According to the founder of Family Fridge is possibly going to be sponsored by an online store which makes for a good advertising opportunity.  

I think Family Fridge is a nice idea. Although similar to facebook it is aimed at just families so families can organise things amongst themsleves and share photos without having to advertise it to the world on facebook. They can also remind eachother of events which aren't exciting enough to want to post on facebook, like a dentist appointment. I think it will appeal to parents who use the web alot but it may be hard for them to get their kids to sign up to it. Who wants to visit a website to get constant reminders off their parents?  I think it depends on the family relationship, whether it will be useful to them but as social media becomes more and more prominant in our lives I think it could catch on, especially if it becomes available on the iphone. And it takes away the need for bits of paper and post it notes being stuck to the fridge- hence the name - Family Fridge.