Vitaminwater is letting the fans decide its next flavour through the launch of their Flavorcreator application on Facebook. Its the first time that fans of Vitaminwater can come together to create the next flavour by voting for their favourite on facebook. The application also lets fans choose what vitamins they'd like the drink to have, and to help them decide there's a series of games that involve vitamins.
Vitaminwater enthusiasts will have the opportunity to name the flavour, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater.
This is just one if the increasing number of advertising campaigns that use facebook to reach consumers. I think it's a good idea getting the fans involved but the application was quite complicated to use and I got bored very quickly. Perhaps if I was a vitamin water fan id have had more patience. With nearly 200,000 users and many discussion boards it's definately got a lot of people talking. I think the idea of it is a good one (very similar to Walkers crisps recent campaign but online) but it could have been done a lot better.
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