I love, love, love Doritos and I love, love, love this new packaging concept by Peter Pavlov! The bendy box design uses the shape of the Doritos in it's structure and also the Doritos texture to decorate it. The packaging looks amazing on the shelf and just makes you want to have one of your own. It's almost like a work of art and would look great on a party spread. The best thing about it is that it stands up and acts like a bowl for easy nibbling and sharing and when you've finished, if (if) you still have some left you can close it with a simple fold and keep them fresh! Genius!
Another great thing about the packaging is, although it seems like a lot of packaging for some crisps, it must be better for the environment because the card would be recyclable, unlike the current foil bags. I hope they actually go into production and aren't just an idea.
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