I'm not wound up easily but if there's one thing that really really winds me up, it's when people crowd round the luggage belts at the aiport as soon as they get there and act crazy, standing too close to the belt like the world is going to end if they don't get their baggage as soon as it comes out! If they jsut stood back and relaxed it would come out just as quick! Anyway, my pet hate makes me particularly like this ad which uses a luggage belt to advertise the Beau Rivage Resort & Casino.
The strategy was based on a key insight, that travellers arriving at the airport welcome a bit of calm (unless they are the crazy ones). The belt was transformed into a swimming pool complete with swimmers, to represent the tropical pool at the resort. Apparantly it totally changed the way people acted around the luggage belts which sounds like a great result to me. The only bad thing about it is the fact that a lot of it would be covered up when the luggage comes out.
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