How to get people to use stairs

When given the choice, people usually take the convenient option for anything. It's a natural thing to do and these days there's almost always a more convenient option to what we have used for decades or centuries without trouble. Stairs for example- when given the choice to use an escalator instead, naturally we choose the escalator, unless for some reason the stairs would be quicker. 

Perhaps if stairs were more fun, more people would choose to take the stairs? As this video demonstrates, a lot more people would. 

 

Maybe a bit of curiosity was also involved!

This was done an 'Initiative of Volkswagon' and I think, similarly to the Cadbury's Gorilla and Eyebrow ads, it is an advert for Volkswagon, without actually saying anything about Volkswagon. It just adds to their brand image. It makes you think that they are concerned with making everyday things more fun, making life more pleasurable and being creative. I think it was a brilliant idea and a very interesting observation of human behaviour.