Another great use for Velcro

When researching the topic of Velcro for my latest project, i came accross this video about an ad for Coca-cola. The ad used velcro to demonstrate the new bottle's extra grip. They were placed in bus shelters when people are likely to touch and lean on the ads. Cleverly running the ads in winter, meant that people's winter knit-wear stuck to the ads and grabbed their attention and comunicated the message with impact. I think it's a really clever idea, literally gripping the audience to demonstrate the grip of the bottles, and adds to the long list of uses for velcro.