At first I thought this photograph was just a cool typographic ad for milk or an illustration for the work 'milk' but in fact it is real packaging and actually contains milk. When you look closley it makes sense that it wouls actually work and would probably stand up alright too. It was designed by Julien De Repentigny and Gabriel Lefebvre and has the same dimensions as a standard milk carton so it would sit nicely on the shelf next to other brands. The downside is, it would contain less milk and the increased surface area of the packaging would require more materials than a normal carton. Nice idea though..
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