The Logo Board Game

I got the Logo Board  Game for christmas as my big sister knows I have an interest in logos. At firt I thought it's be a bit geeky and somethig that only I would enjoy and would have to pretend I didn't. But it's actually a really fun and interesting game for all the family. 

I think it should perhaps be called the Brand Board Game as it's more about brands than just logos but  'logo' is a probably a more fun sounding word. The questions are about all sorts of brand related things; some are about identifying brands from their logos and packaging and some are about slogans and origins of brand names. There are cards where you are given a clue such as 'Animals' and are then asked to name a brand of boiled sweet for example: the answer being 'Fox's'. Then there are cards where you have to name the box of chocolates from looking at the shapes of the chocolate- definatley a good game for sweets and chocolate lovers. I found it to be really fun and competitive because you get questions that only certain age groups might know and all the questions are about things you could possibly know. You don't need to be clever or full of knowledge, the answers are all around you.  It was also really educational for someone wanting to learn about brands because you learn things abut brands you didn't know before and you can find out some interesting trivia to tell your fellow graphic designers if you want to be really geeky! Do you know what animal is hidden in the toblerone logo? That will give you something to look for next christmas...

Something's not quite CLEAR to me...

I've just come accross this future phone release from Sony Ericsson- a 'futuristic' phone with a see-through screen. I feel like I'm missing something... although it's obviously a new technology, and sounds quite amazing, it seems a little pointless somehow. Why would you want to see through your screen when a screen is there to display information to you. Mobile phone screens can be hard enough to read in daylight as it it but this screen must make it near impossible, unless it uses some kind of light reflecting technology to make the text stand out. I'll have to wait until 2010 to see one for myself before it will be clear to me.

myPANTONE app for iPHONE and iPOD Touch

Now apparently there's no need for a PANTONE swatch booklet when you can have one built into your phone. With myPANTONE a new app for iPhone and iPod Touch, users have access to a variety of PANTONE color libraries and the ability to build color palettes and share them with colleagues and clients. Sounds like a great idea but as many people have commented about it: how can it possibly work if all monitors, screens and printers are calibrated differently? This is the reason we use the printed PANTONE swatch booklets in the first place. I'm not sure it will be of much use really but some of the features sound quite nice like being able to take a photo and colour pick from it to create pallettes etc.