11 August 2009

Good thing clearex doesn't do herpes

This pimple climbing wall in Isreal is designed to get teenage boys thinking about spots in a different way. The brief was to expose teenagers to Clearex acne treatment during their summer break and this does the job, exposing itself to 8,000 teenagers a month. The climbing grips were placed in places on the face where acne would usually occur and the image is quite shocking or I might say, gross. It looks a little more like the boy missed his mouth when eating his cheerios for breakfast to me. It certainly made me think about how unnattractive and disctracting spots are though as you hardly notice the good looking airbrshed model underneath, and focus mainly on the "zits". If i was unfortunate enough to suffer from acne this ad would certainly make me think about getting some Clearex! 

No comments:

Post a Comment