These clever ambient ads I came across use the floor as their canvas and when looked down on, have a lot of impact. The idea of using people as the fleas in this ad for Frontline Flea and Tick Spray is absolutely genius and when busy with people and viewed from above like this, it would really bring the problem of fleas alive. It almost makes you're skin crawl.
If you don't like heights, this ad for Swiss Skydive Parachute school could also make you're skin crawl. The elevator floor covering creates the illusion that you are hundreds of metres above a city scape in a glass bottomed elevator. If it happens to excite you on the other hand you may be enticed to attend the parachute school and experience the height for real, in the open air. Putting the audience in this position forces them to consider the possibility of the huge drop and whether it excites them or makes their stomach turn.
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