You should never ask a lady how much she weighs. But in this clever ad Fitness First tells the ladies how much they weigh in a very frank and public manner (of course the gents can participate too). This Rotterdam bus stop was set up to weigh people when they sit down and display it in bright LED lights before them and perhaps shocking and shaming them into joining Fitness First. While I think it's extremely clever and could be very persuasive- in presenting someone with the exact and honest reason why they should join Fitness First and get exercising, I think many people could also be insulted by it. Then again this could leave them feeling embarrassed about their weight and unable to forget about the ad all day. Then they'd probably join up. It's amazing what you can do with a bus stop these days.
http://www.thecoolhunter.co.uk/ads
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