I recently attended the exhibition for the Shelf Awards 09. The shelf is an award scheme where undergraduates are given the chance to answer an integrated creative brief and then exhibit their response and a selection of their work to Creative directors and other industry experts. I was invited to attend and vote for which work I thought deserved an award. The winners will receive The Shelf - so called because upon it they will be able to place the future awards they gather in their career.
The creative brief this year was to create ideas for a new 'Text to Vote' service which enables the public to vote via text message from anywhere they want. One of my favourite campaigns for this brief used statistics for text messaging in the UK, in particular, statistics relating to obscure places in which British people text. I think the campaign works well at grabbing the audience's attention and engaging them with it. You will find you are either shocked by the statistic or remember a time when you have been one of those statistics. In some cases I didn't believe the statistic but it got me thinking about how easy, quick and also discreet text messaging is which is what the campaign wants people to realise in order to encourage them to text to vote.
Another campaign that caught my eye, displayed by the same design team, was this campaign for PJ Smoothies. The posters are really colourful and eye-catching and the handwritten type in loads of different styles draws you in to read it. The words used and the childish handwriting is really fun and leaves you with a fun, happy feeling about the product.
Credit: Thomas Perry
http://thomasperry.co.uk/index.php?/university-work/creative-cv/
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